Yass Brand Identity

Yass is the latest app marketing specialist in Southeast Asia. It’s an innovative brand that is firmly grounded in Western trends while being experts in Eastern culture. They’re a bunch of social media strategists, artists, game developers, programmatic buyers, and friends of influencers.

Inspired by the brand’s fun, trendy, and young personality, I came up with light and hip colours matched with geometrical and playful elements to bring the brand personality to life.