Puma Forever FasterArt Direction, Rich Media, UI/UX
This past fall, PUMA announced a new mission statement, declaring that going forward, PUMA is the fastest sports brand in the world. As part of their new positioning, Forever Faster is their new tagline. Reflecting a 65 year history and bright future of making fast product designs for the fastest athletes on the planet.
Puma is grounding itself as a performance brand and will differentiate itself in the sports category through the concept of speed. And with that, we developed an ad anchored on Usain Bolt’s record-setting 9.58 second 100m run.