Pepsi SpireArt Direction, Rich Media, UI/UX
To show the fun and youthful vibe of Pepsi, we came up with a rich media interstitial ad by letting consumers do their own mix of their favorite pepsi drinks featuring the new Pepsi Spire, through their mobile devices.
Be Your Own Mixologist.
Attracting 23.5% of the market, the idea is to show how life should be lived- full of fun, creativity, curiosity and bringing out the youth in everyone by having a sweet and refreshing beverage that Pepsi offers.
Creating a virtual Pepsi Spire, users can customize and mix their own beverage, with flavors that are mostly favored by the consumers. A unique QR code is generated as the user creates their mix, featuring a location widget to find the nearest Pepsi Spire booth.