GE Range ReimaginedRich Media, UI/UX
The Range Reimagined.
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. The goal is deliver an unparalleled mobile ad experience featuring one of their products, the GE Range.
To generate brand awareness across mobile devices, we came up with a rich media interstitial mini-game based on their current campaign, The Kitchen Reimagined. The ad features a drag-and-drop interactive game, making the user cook different meals simultaneously while experiencing the key features of the product.