Coca-ColaArt Direction, Rich Media
Shake. Tweet. Share.
Coca-cola has been projecting itself not just as a beverage company but as a symbol of happiness all over the world.
The concept revolves around the idea that happiness need not to be delivered through big or extravagant gestures but by simply sharing a bottle of coke – with a tap of your mobile device.
The campaign capitalized not only in the global trend of self-expression but again, in sharing to make moments more blissful–a technique that taps on the emotion of a consumer to drive sales.