All New TokyoTreatArt Direction, Identity, UI/UX, Web
I’ve worked on a wide range of exciting and challenging projects for TokyoTreat™ that started with an identity rebrand, a much-needed revamp to the brand’s growing community and digital presence. Followed by the website, made the end-to-end user experience intuitive while marrying business and brand goals with user needs by constantly trying out new ideas, iterating designs, gathering user feedback and analyzing data.
I’ve also built the brand’s creative direction from the ground up. I developed a style guide, made to represent TokyoTreat’s brand positioning — visually, across all mediums – including print, digital, video, social, and events.