2015 Ford F-150Rich Media, UI/UX
The Future of Tough.
Ford’s goal is to generate brand awareness within the market about the new 2015 F-150 truck’s development and innovative features.
To deliver an unparalleled ad experience across mobile devices, we designed and developed a rich media interstitial highlighting the strength and durability of the new F-150. The concept revolves around their universal tagline, Built Ford Tough, where the user can explore the product through interactive gallery, geo-targeted dealer locator and video player.